Maya’s Cookies experienced the surge in sales following the movement to support Black-owned businesses.
JULY 2, 2020
San Diego, CA-based vegan cookie company Maya’s Cookies recently witnessed a 10,000-percent increase in sales. The company creates handmade gourmet cookies in flavors such as Marble Fudge, Caramel Pecan, Birthday Cake, Snickerdoodle, and White Chocolate Espresso and sells them online with nationwide delivery, at farmers markets, and in select local retailers. Though Maya’s was hit hard during the COVID-19 pandemic, forcing the company to let go of about half of its employees, it has since witnessed a boom in sales following the resurgence of the Black Lives Matter movement in recent weeks.
“With the horrific death of George Floyd, we have all witnessed this awakening in America of people finally ready to take action to address racial inequality and injustice,” Maya’s Cookies founder Maya Madsen told VegNews. “There has been this incredible surge of people wanting to do something to support Black communities and specifically Black-owned businesses.” The company has since ramped up production to accommodate the new level of volume, including doubling the size of its kitchen, securing a warehouse and shipping facility, and increasing its staff.
With the drastic surge in growth, Maya’s has been able to continue supporting other local small businesses for its ingredients and supplies, and mentor other up-and-coming entrepreneurs. “Beyond just the challenges of being a small business owner, I know first-hand some of the additional roadblocks that face Black and female entrepreneurs and sharing keys to my success means I can contribute to building a stronger business community,” Madsen said.