25 Black-Owned Wellness Brands To Support

Today and every day.

black owned wellness brands

The recent killings of George Floyd, Breonna Taylor, and Ahmaud Arbery have put people in America at a crossroads. You can either sit back, be complicit, and observe the unrest in our country from a distance or you can do the work to become a better ally. The right choice is obvious.

While allyship means speaking up, the work goes deeper than that. It means educating yourself about the oppressive systems that hurt people of color, doing the internal work to make sure you're doing what you can to disrupt these systems, protesting, checking in on those who have been affected, and putting money behind your words. That means donating and supporting Black-owned organizations or those dedicated to the progress of people of color if it's within your means.

But true change isn't established through temporary support. Ask yourself how you will work to uplift people of color not only today but every day of the year. One simple way is through the support of Black-owned businesses. Harness your purchasing power to bring Black voices to the forefront of every space and industry from beauty to food. Here's a list of some Black-owned wellness brands you can support today.


Golde, a Brooklyn-based brand created by Trinity Mouzon Wofford and her partner Issey Kobori, specializes in creating natural products using superfood ingredients that make you look or feel good, whether its their Cacao Tumeric Latte Blend or their Clean Greens Face Mask made with spirulina powder.


2Folie Apothecary

Founded by Nikisha Riley, Folie is French for madness and you may just go crazy for the natural skincare and haircare products available at her shop. Refresh with the Palo Santo + Peru Balsam All Purpose Mist or treat your skin to the Prickly Pear Face Serum. Head to the Folie Apothecary Etsy page to shop all their products.


3Partake Foods

Partake Foods makes cookies everyone can enjoy, especially if you avoid tree nuts, dairy, or soy. Founded by Denise Woodard and invested in by Jay-Z's venture firm, Partake Foods' allergen-free cookies come in tasty flavors like carrot cake and chocolate chip.


4CultureFit Clothing

CultureFit Clothing designs activewear inspired by West African culture and prints. Their tanks, sports bras, and leggings feature colorful designs that are printed onto moisture-wicking fabric.



The HealHaus team focuses on holistic wellness through meditation and yoga and their Brooklyn-based storefront cafe. Right now you can book a class online or order from from their line of curated tea and smoothie blends. Options include the Mushroom Mocha Elixir and the Ginger Turmeric Elixir.


6Blk And Bold

Blk and Bold creates specialty coffee and teas with a focus on community impact. Five percent of the profit they make is donated to a non-profit organization that supports at-risk youth.


7Black Girl Sunscreen

Specifically made for women with melanin in their skin, Black Girl Sunscreen offers an alternative to your typical drugstore buys. The sunscreen is made with natural ingredients like avocado, jojoba, and carrot juice and doubles as sun-protection and a moisturizer.


8PRU Apparel

PRU Apparel makes fashionable activewear featuring culturally-inspired prints. From shorts to moisture-wicking tops, their featured clothing will keep you comfortable and cool as you workout.


9Mented Cosmetics

Cruelty-free and vegan, Mented Cosmetics creates makeup with pigment in mind. From lipsticks to concealers that perfectly match your shade, you can easily find your new go-to's using their 60-second quiz and shade finder.


10Mielle Organics

Designed for naturalistas, but useful for anyone that wants to show their hair some love, Mielle Organics supports healthy locks with their unique blends of herbs, amino acids, and minerals. Their Hawaiian Ginger line is especially popular.


11Spiked Spin

Spiked Spin, based in Brooklyn, NY, will give you an unforgettable sweat session through their hip-hop spin classes. Not only is it highly physical, but their classes aim to improve your mental tenacity using motivating trainers that challenge you to fully be in moment. You can schedule a private event or sign up for a live class right now.


12Hanahana Beauty

Hanahana Beauty works with a cooperative in Tamale, Ghana to source the shea butter they use in their handcrafted, all-natural products. Treat your skin to the exfoliating soap bar, the Black + Brown body scrub, or any of their products made with better-for-you ingredients.


13Kemetic Knowledge

Kemetic Knowledge aims to honor African history through their clothing and designs, which features options from biker shorts and leggings to workout in to swimsuits.


14Loves Notes

The Black-owned aromatherapy brand, Love Notes LLC, hand-pours candles using all-natural soy wax and unique blends of ingredients that create their special fragrances. Think White Tea + Ginger and Black Amber + Lavender.


15Adjourn Teahouse

Whether you're looking for unique tea blends or tools to make your tea with, like a bamboo tea strainer, Adjourn TeaHouse offers everything you need to turn your kitchen into your tea shop.


16Zoezi Sport

Zoezi means exercise in Swahili and this brand is dedicated to creating Kenyan-inspired activewear that motivates you to stay fit. Their color palette ranges from neutral prints to bold pops of color.


17TranzFit Apparel

TRANZFIT APPAREL aims to combine fashion and fitness, so their clothes are made for working out, but perfect to wear to your couch bimge-watching sessions too.

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18Maya's Cookies

Maya's Cookies bakes gourmet vegan cookies that can be shipped right to your doorstep. The collection of cookies includes sweet flavors like marble fudge, chocolate chip s'mores, and caramel pecan.


19Oh-Mazing Foods

Oh-Mazing Foods was founded by Stephanie Williams after deciding she wanted to make healthier meals for her family and so she developed her own granola recipe, which eventually turned into a company. Now you can shop from her fun granola flavors like Caribbean Delight and Cranberry Orange.


20Tubby's Taste

Tubby's Taste creates vegan desserts that everyone can enjoy. To get a taste of all of them, order the sampler box which features unique cookie flavors like smoked sea salt.


21Mama Glow

Mama Glow is a maternity lifestyle brand founded by Latham Thomas. It serves as a guide for women at all stages of their motherhood journeys through offerings like doula services and mindfulness coaching.


22Pur Home

Founded by Angela Richardson, Pur Home caters to those who care about the ingredients that go into their cleaning products. From their laundry detergent to the multi-surface scrub cleaner, all Pur Home products are made with eco-friendly, non-toxic ingredients.


23Black Girl In Om

Black Girl In Om provides resources for women who want to practice mindfulness. The group recently hosted a five-week virtual meditation course called The Circle where participants wrote in daily journals and attended virtual guided meditation sessions. There are plans to eventually host another another round of The Circle. Head to their website to support their initiative with a monetary donation or listen to a complimentary guided meditation session.


24Rucker Roots

Rucker Roots caters to natural hair using products that are derived from vegetable roots like carrots and turnips. Their collections include a broad range of products from shampoos and conditioners to serums and creams.


25Therapy for Black Girls

Designed as a safe space for Black women to address their mental health, Therapy For Black Girls is a forum where women can find a therapist they feel comfortable with and engage in a community where they can find support and encouragement through conversation and deeps dives into topics surrounding mental health.


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